BIM Philosophy

BİM’S HARD-DISCOUNT CONCEPT

BİM Inc.’s goal is to minimize its operational costs in an effort to offer discounts to its customers. The pioneer of the hard-discount model in Turkey thanks to its organizational structure, efficient cost management and limited product portfolio, BİM builds its hard-discount concept on three main pillars:

  • To speed up decision-making and implementation processes by establishing a dynamic logistics and information network between regional offices and stores with a decentralized organizational structure,
  • To avoid any unnecessary expenses that might raise the product prices; to minimize the management, store design, personnel, distribution, marketing and promotion costs;
  • To supervise quality standards most efficiently by limiting the product portfolio to 600 products and to offer customers products at the best prices.


Due to its high purchasing power, BİM is the largest buyer of most of the products it sells. Hence, it encourages suppliers to make products at low cost and with high quality in an effort to off quality products with the best prices.

BİM employs a detailed and well-thought out mode of operation for product selection and pricing. Products that are offered to consumers at the stores are selected in such a way that they satisfy 80% of the basic daily requirements of a household.

HIGHLIGHTS SUMMARIZING BİM’S SERVICE PHILOSOPHY:

BİM cares about its customers more than short-term high profit

BİM offers the highest quality products with the best prices

BİM customers can benefit from an unconditional return policy for products that to not meet their standards

BİM has high quality products produced specially for its customers

BİM customers pay for the product itself, not for the packaging or the brand
 
BİM displays products in boxes and avoids unnecessary store expenses

BİM rents stores at locations nearest its customers

BİM does not mark up prices based on extravagant promotional activities

BİM stores are decorated with minimalist simplicity

BİM stores employ competent personnel who ensure uninterrupted delivery of service


Nearest BIM

Locate your nearest BİM Store, enjoy affordable shopping.